Have you ever performed a search-on-search engines and got irrelevant results? All of us have been in such a situation. Thankfully, search engines have started focusing on delivering relevant results and paying more attention to search intent to reduce such issues.
How can you make your website more relevant for users so that your website appears higher in search rankings? That is exactly what we will discuss in this article. In this article, you will learn about four effective ways to increase your page relevance and rank higher on search engines.
What is Page Relevance?
For search engines, page relevance is usually the extent to which page content aligns with search term user used to search for information. Your page relevance will determine how high or low your website will rank on search engines.
Target Long Tail Keywords?
With more emphasis on search intent, traditional keyword stuffing methods have gone out of the window. The focus has shifted from keywords to answering user questions. That is where optimizing your website for long tail keywords can come in handy and web design company in Australia can help you with that.
Unlike short tail and generic keywords, it is much easier to rank for long tail keywords because there is less competition. On the flipside, these terms are also more lucrative for businesses as searcher using long tail keyword are usually interested in buying products.
Create Super Specific Content
Search engines usually decides about your website relevancy by browsing through the content on your website. If their bot thinks that your website content can deliver value for a specific user with a unique search intent, your website have a brighter chance for ranking higher. That is why it is important to create content with your target audience in mind. When you create highly-specific content focused on solving your target audience biggest pain points, your page relevance increases.
Use Catchy Headlines and Subheadings
Headlines can make or break your page. It can either instantly engage your visitor or put them off. That is why you should spend more time on crafting attractive headlines. Break down the content on your page into smaller, more manageable chunks with subheadings and bullet points. Search engine also look at your headings and subheadings to decide whether the page is relevant or not. By using bullet points, you can make it easy for your readers to skim through your website content.
Search engines also look at the site structure, sitemap, and other information to identify connection between different pages of your website. After analyzing that information, they decide whether your website is a right fit to appear in results for a particular search query or not. Similarly, they also look at the number of backlinks pointing to your website. If your website has more backlinks from the high authority websites, your website is more likely to rank higher on search engines. That is why you should carefully create your site maps, URL, slug and backlinks.
How do you increase relevance of your pages? Let us know in the comments section below.