Last week, I shared 5 Steps to assist You Build an eCommerce Store. Building on that basis, I’ll show you how to improve your eCommerce website in this article.
The fact that most customers are online almost all the time is one of the main reasons it’s time to maintain an eCommerce website. consistent with Absolunet’s COVID-19 x eCommerce Report sales have jumped:
+105% in sports equipment
+106% in Furniture and residential Decor
+160% in Food and restaurants
+161% in Appliances, Electronics, Building Materials, and DIY
Many people who were previously compelled to shop online because to COVID-19 will continue to do so since they are accustomed to the convenience and ease of it.
Your audience will be spending a lot of time online, therefore here are some typical issues that usually crop up and how to improve your e-commerce store:
1. You’re on the incorrect platform.
It’s likely that you’ve heard of the top e-commerce website builders, which let you make and manage an eCommerce website without any coding or design experience. Basically, you drag and drop text and pictures into a template.
Among the most well-known and well-liked eCommerce website builders are:
- Square Online Store
While many non-professionals like to recommend using these DIY site builders, there are some disadvantages to them, including:
Lack of customization. There are restrictions on what you can and cannot do, so your website can appear somewhat generic and lack the distinctive elements of a professionally created website. Limited sub-navigation. Squarespace, for instance, only allows one sub-navigation. Therefore, larger websites that need a more complex menu hierarchy shouldn’t use it. Non-transferable features. Moving your website away from well-known eCommerce website builders can be exceedingly challenging and expensive, especially if your company has developed and you would want something different. Lack of ownership control. Not only is your website hosted on a third-party platform, but you also don’t officially own your own data. Even if you violate their terms and conditions unintentionally, your website may suddenly crash and you won’t be able to recover your important files. Poor SEO Optimization. Typically drag and drop website builders create tons of excess code, which adversely affects the site’s organic reach in search engines. Furthermore, some third-party builders may not provide the necessary tracking codes for accurate SEO and SEM monitoring. Hidden Costs. Frequently, what looks good on the surface is the allure of free or inexpensive monthly costs. But unless you pay more for them, there’s usually a cap on the amount of pages or features that’s accessible. Sadly, many small business owners who were lured by the free or low tag find themselves stuck on a platform that just doesn’t work for them and that’s once they address us for help. Please let us know if that has occurred to you.
If you choose the right expert website building business, you’ll have a stunning and useful online store that will increase sales and make you happy. It will be different from the competition, perfectly represent your branding, and be prepared to expand with your company.
READ: 5 Steps to assist You Build an eCommerce Store
Approximately 28.1 million Canadians made purchases online between 2017 and the end of 2019. That is a huge number of people that visit websites and, if they like what they see, open their wallets.
However, the process involves more than just purchasing a domain name and stuffing your website with goods and services. There are considerations for content and technical factors to navigate.
Do you employ an expert or do it yourself using a website builder? do you have to stick with SEO or specialize in paid ads too?
I’ve assisted numerous buyers in starting profitable internet businesses as a small business owner. So I’m sharing this five-step guide to starting a web business with you to form the method clearer and fewer stressful.
2. Your site isn’t aesthetically pleasing.
Your visitors want to land on a beautiful site with an intuitive layout so as to realize their trust that you simply are a reputable online store.
According to a Kissmetric study, 93% of buyers consider visual appearance to be the foremost important factor when making a purchase!
The brand rules should be adhered to by your web design, including the text type, logo, and artwork used.
Additionally, you want to make it as easy as possible for prospective customers to find out what you have to offer. Nobody wants to possess to click through pages and pages to seek out a product or service, or to navigate a posh maze of menu items.
3. The user experience isn’t the simplest.
There’s more to the web user experience than making menus easy to navigate (although that’s a part of it too). additionally, to have an intuitive layout that flows from page to page, you would like to also:
1. Strive for perfection when it involves customer service. answer questions and
complaints fast and resolve issues as soon as you’ll.
Consider using a chatbot, which allows business owners to supply responses and solutions
and even generate leads and sales-24/7 through automated customer service live chat.
2. Confirm you’ve got informative About Us in-tuned with|and make contact with|and call|and phone|and speak to”> and obtain in touch with Us page so your visitors can learn more about and contact you at any time they need to. Having your photo (and your team members’ if applicable) on your About Us page is often a warm thanks to welcome visitors to your site.
I also recommend having your customer service telephone number visible on every page of your site. This is a great example of how to convey the priceless trust you hope to build with your guests.
3. Give your clients access to information about what you represent or return to the community in order to foster trust.
For example, we truly believe in giving back by offering our services also as financial donations to assist support several charities and not-for-profit organizations. That’s why we’ve donated our services and provided reduced-rate sponsorships to a variety of local organizations.
We share how we’re socially responsible in our About Us sub-menu.
The more pleasant and seamless you create the user experience, the more leads and sales you’ll get.
Of course, there are tons more to starting a web-based business than what I’m ready to cover here! You’ll also want to supply your visitors with:
1.Well written product titles and descriptions
2.Strong calls to action
3.Fresh SEO content like blog articles and tips
4.Video content – especially if they demonstrate the merchandise you’re selling
5.Relevant social media posts (e.g., Facebook, LinkedIn, Twitter, Instagram) that attract followers back to your website
6.Benefit-driven testimonials and merchandise reviews
So this is often just a part of a much bigger marketing strategy you’ll get to consider as you maintain an eCommerce website. Contact us to seek out out how we will help with all of those things and more.