“Beauty lies in the eyes of the beholder”, that’s one common phrase which is for the most part also valid for website designs. However, when we are talking about effective website design, it goes beyond aesthetics. Rather, an effective website design depicts the usability, functionality, and aesthetics of the design in entirety. And oh, as far as the aesthetic part is concerned, an aesthetically pleasing web design for Sydney based audience won’t’ necessarily be appealing and effective for Auckland or Wellington market.
Now, there are some common factors that determine the feel of a website design, beyond geographic boundaries. Below we will be looking at important components that add value and functionality to any website design
The road to effective web design starts with a bottom line purpose. A website should be designed to cater to specific needs and requirements. For instance, do you want to share news and updates to your audience (content-based designs), or are you looking to interact with customers and make sales (e-commerce designs) etc? Thus, to create the most effective web design, each and every page of your website should be designed with a sense of purpose and to address specific user needs.
- User Interface
Nowadays, users have become choosy or rather we can use the word spoilt for choices. With hundreds of businesses offering the same services/products, they tend to be really choosy about whom they want to interact. Thereby, it is utterly important to engage them on your website with an interactive and responsive web design. Ideally, an interactive design will offer them immediate access to information/services they are looking for with a clear call to actions and platform to communicate. Make sure the information which you want them to read is easy to access and they are able to browse easily across different web pages.
This might come as much surprise to many people, but the fact remains, typography is an important aspect to consider. You need to choose fonts that are easy to read and goes well with your business model. For instance, Arial and Verdana fonts are considered as the most readable fonts with a decorative finish. However, there are various other fonts which can be utilized as per the business model. Also, you need to be considerate about the font size, especially if your target audience includes elder users, you need to keep the font size bigger than some of the other businesses.
The color palate is yet another important consideration that needs to be chosen with care. The color theme of your website design should depict your business model. For instance, if you are a men’s styling store, you need to go with strong bold colors like black, royal blue etc. Whereas, for women’s styling store, you need to incorporate a light yet appealing tone, like white, pink etc.
Back in days, websites tend to rely on stock images to cater to their design needs. Although that’s still a valid practice, nowadays, users are more interested in dealing with brands that reflect originality. To be able to add value and novelty to your business, try going with real-life hero images, which users can relate to.
Jack Mark is a senior digital marketing expert and a passionate blogger. He has working experience with some of the leading international brands. Currently, he is associated with Starlinks, which is a well-established website design agency in Sydney and Melbourne.